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Empowering Greater Manchester’s Small Businesses: Digital Marketing, Business Strategy, and New Opportunities

Date: 29/08/2024
Author: Paul Culshaw
Company: paul.

In the ever-evolving landscape of Greater Manchester, businesses thrive on innovation, adaptability, and a robust digital presence. For over 25 years, I’ve had the pleasure of being at the heart of this dynamic environment, working with some of Manchester’s most prominent brands, including JD Williams at N Brown plc, and leading campaigns within Northern Quarter agencies. Today, I bring a wealth of experience directly to the small businesses that form the backbone of our community.

My Journey in Manchester’s Digital Marketing Scene

Manchester has always been a hub of creativity and commerce, and I’ve had the privilege of contributing to this ecosystem in meaningful ways. At JD Williams, I was instrumental in driving digital strategies back in 2014 that significantly updated and boosted their online presence and customer engagement. My time in the Northern Quarter, surrounded by some of the city’s most innovative agencies (and real ale pubs), honed my ability to craft comprehensive digital marketing campaigns for the likes of Manchester University, Little Green Paint, and Alton Towers Resort.

Whether it was leading SEO strategies that put businesses on the digital map or executing multi-channel marketing campaigns that drove conversions, my focus has always been on creating strategies that not only meet but exceed business objectives.

The Birth of My Own Business, paul.

Building on this foundation, I launched paul., a business strategy consultancy dedicated to empowering small businesses with the tools and actions they need to succeed online. At paul., my mission is clear: to simplify the complexities of digital marketing, making it accessible and effective for business owners at all levels.

I understand that for many small businesses, the online world can be overwhelming. That’s why I focus on delivering clear, actionable strategies that drive growth, foster recurring revenue, and ultimately provide the financial freedom every business owner dreams of.

New Opportunities Through Partnership with The Business Success Company

Recently, I have become a founding member of The Business Success Company, led by global business strategist and Sunday Times best-selling author Lisa Johnson. It’s a move that opens up even more opportunities for Greater Manchester’s small businesses. This partnership allows me to offer an expanded suite of services, including:

Business Coaching and Training: Tailored specifically for online business owners, these programmes provide actionable insights and practical strategies to navigate the digital landscape successfully.

Specialised Low-Ticket Offers and Evergreen Online Video Courses: Covering essential areas like social media mastery, SEO, content marketing, email marketing, and business operations, these resources are designed to deliver immediate value and results
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Cutting-Edge Tools and Techniques: With access to the latest tools, including AI integration strategies, I can help businesses stay ahead of the curve, streamline their operations, and achieve sustainable growth.

Practical Benefits for Chamber Members

For Chamber members, this partnership means access to a comprehensive range of services and expertise that can transform their online presence. Whether you’re looking to enhance your digital marketing efforts, refine your business strategy, automate your workflow with tech, or explore new opportunities for growth, I am here to help.

Through one-on-one consultations, tailored training sessions, practical guides, and my online academy, I’m committed to supporting Greater Manchester’s small businesses as they navigate the challenges and opportunities of the digital age.

If you’re ready to take your business to the next level, explore how our partnership can benefit you. Visit my website to learn more about the services, training programmes and guides available, or reach out to schedule a free consultation. Together, we can create a digital strategy that drives success and growth for your business.

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